No fluff… just results
EAG specializes in executing television, radio, and digital direct response campaigns within the framework of the DRTV model. Our extensive network encompasses partnerships with nearly every major cable network and over 250 broadcast and digital network stations across the US and Canada. Our principal aim is to compel consumers to initiate contact with a dedicated customer service center.
The Strategy:
Establish a cost-per-call fee based on estimated call volume and media formats to be used, including radio, television, and online.
Unique call tracking numbers will be used to track longer calls as leads.
Landing pages and web forms will also be used for tracking purposes.
Billing is based on the qualified leads, the definition of which is subject to negotiation.